3 Reasons Why "Know Your Audience" is Bullshit (And 3 Ways It Isn't)

Box Cutter Co. Free Issue No. 69

Box Cutter Co. Original Image

👉 “Know your audience!”

The mantra drilled into every prospective and active writer, spewed all over social media, taught in countless courses.

I teach university-level courses in which this adage is hammered. These are first through fourth-year Communications courses.

But, in some writing, this adage is complete bullshit.

…