4 Reasons Why I Despise the term "Monetize" (Building Trust over Transactions)

Box Cutter Co. Free Issue No. 71

I despise the term ‘monetize’.

It strips creativity of purpose and meaning. Cheapens it.

It takes the act of creating something potentially meaningful and flips it into a business transaction. A revenue projection. A sale.

Ideas become a commodity, which isn’t always ‘bad’ — as many of the most powerful innovations across history started as “ideas.”

But w…