An Entrepreneur’s Guide to Despair, Discomfort, and Volatility (And Why You Need Them)

Box Cutter Co. Free Issue No. 77

Building something—anything—online or in the real world is rarely as tidy as people like to believe.

And definitely more complex than many on social media, Substack and Medium often portray.

You’ll hear stories of linear success: one clear idea, a perfect plan, step 1 to step 2 to step 3— The “Just be consistent” and BOOM 💥 👉 Success!

It’s comforting (f…