Beware: The "Create Value" Mantra in the Creator Economy is Often Bullshit

Box Cutter Co. Free Issue No. 53

I subscribe to a: put one’s oxygen mask on first before assisting others

I call it the ‘Airline Wisdom’ approach to content creation in this vast $250 Billion Creator Economy.

Put one’s mask on first before assisting others.

It’s similar to assisting others who may be working in a confined space and have collapsed. Don’t run into assist, because then the…