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Avy Leghziel's avatar

Super accurate. I do quite a bit of career consulting in my practice and I see the damage done from other “experts” who focus on sales-y practices rather than on helping the individual understand their skills, expertise, interests and the way they can naturally find good opportunities in the market. We can call it storytelling creep

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Charity Erickson's avatar

Thanks for this David. The pressure to brand is heavy on us writers and creatives these days (I stopped aspiring to be a 'content creator'). I'm still working on developing my voice, not just as a writer, but as a human. I think I'll always be working on this in one form or another and at different stages of my life. So the idea of 'branding' myself would be very counter-productive to that creative vision.

I like your focus on 'building real skills and creating meaningful work'. I believe there are a lot of people out there with real skills making quiet, creative livings online who are satisfied to stay out of the limelight. I aim to be one of them.

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