Personal Branding is Bullshit (And How Not to Get Castrated by Conformity)

The Soulpreneur Series Free Issue No. 22

Imagine for a moment you’re a young bull on a traditional ranch. One day, early in your life, you’re rounded up into a fenced pen.

You get roped and tossed to the ground. You smell the dust, something hot, and burning flesh. Then you see the knife…

…Personal branding has some parallels.