The Art of a 'Small Bets' Approach to Digital Business

A Small Bets approach to Solopreneurship — fits the Box Cutter philosophy very well. A Small Bets approach in building a digital business means being fluid, adaptable and nimble. It means failing purposefully within one’s means.

And, if something is working really well, then double down quickly, or even triple and quadruple down — so as to launch what wo…