The Art of Non-Obvious Content Creation (And Creating Authentic Work That Lasts)
Box Cutter Co. Free Issue No. 74
Does your work spark curiosity—or satisfy expectations?
Which would you prefer?
The Problem of The “Obvious” Trap
Our brains crave the obvious. It’s efficient. Comfortable. Predictable.
When things aren’t obvious, we must think, ponder, reflect, and sometimes wonder. (In a society of convenience, this is often not a preferred approach to things).
“Obvious”…
