The Business Creator Economy (A Smarter Path NOT Chasing Likes and Follows)

From Ghostwriting to consulting — this is how creative work drives revenues in 2025.

”The Creator Economy” gets plenty of hype.

Early in 2023, global banker Goldman Sachs estimated it produced over $250+ billion per year (and it will most likely double by 2027).

Like me, you’ve seen the glossy stories of influencers and creators pulling six-figure sponsorships and building empires overnight:

• TikTok creators flipping virality into quick cash

• Twitter thread writers turning hustle into “media empires”

• YouTubers like Mr. Beast stacking huge revenue from ad deals

• Creators selling $99 Notion templates and claiming early retirement

So many social media posts and ‘digital courses’ shouting…

To build something online — a side gig, a creative enterprise, a highly subscribed newsletter — you MUST build a giant following, boatloads of subscribers, and game the social media algorithms for:

👉 likes, follows, shares, subscribers!! Go, go, go! Grow, grow, grow!

Sure… there are some real examples of successful digital creators. Examples of creating high-value, 6, 7 and even 8-figure incomes.

But the success stories are the tiniest, tiniest handful of total entrants and participants.

But there’s another pathway.

One that’s growing rapidly, quietly, and under most radars.

👉 The Business Creator Economy

I know this because I’m in it. And this week marked three years of my creative independence.

In early April 2022, I walked away from stable, well-paying employment to become CEO of my time and energy. To build a creative enterprise.

It’s going well…and below I share some suggestions for building similar👇

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What is the Business Creator Economy?

The Business Creator Economy refers to independent professionals—such as consultants, educators, designers, and writers—who leverage their expertise to provide specialized services directly to other businesses.

Many refer to it as the Business-to-Business (B2B) space.

It’s different from the more the more well-known segments of The Creator Economy, where creative businesses (individuals) interact with and pursue consumers (B2C).

In The Business Creator Economy, individuals (running businesses) and small agencies can focus on delivering high-value services and solutions to other businesses.

… rather than pursuing mass consumer audiences.

It’s about businesses, organizations, and professionals who hire creative types not to entertain but to solve problems, consult, design, write, teach, think, and make things to assist companies moving forward.

While consumer-facing creators battle declining ad revenue and unpredictable platform changes, daily entrants searching for overnight success…

… the B2B Creator Economy is thriving and growing.

More than 40% of companies are replacing in-house roles with contract talent.

In the U.S. alone, the number of independent professionals earning over $100,000 annually has grown by 56% since 2020.

The Business Creator Economy is the most stable and lucrative space within this.

A recent report released by the platform Teachable, “The Business Creator Shift,” found that business creators — who offer expertise-driven content and services to professional audiences —

…are twice as likely to earn over $10,000 per month as their B2C counterparts.

Additionally, 85% of business creators recognize significant revenue potential in their ventures.

I can attest to this because I’ve built my independent creative business in this space. (And, in the process, built it well past $10k/month)

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Why Business Creators Are Thriving (While Many Influencers Struggle)

Most social media creators (in the B2C spaces) focus on audience size.

More followers = more ad deals. More sponsorships. More clicks.

• More, more, more…

The problem? 👉The model is fragile.

Algorithms shift, brand deals disappear, and monetization policies change overnight. Creators reliant on platforms for distribution and revenue are constantly at risk.

Business creators?

We get paid for outcomes, not likes, impressions, or traffic.

Instead of chasing attention, we build services, products, and intellectual property that companies, organizations, and professionals pay for.

For example: