The Paradox of “Personal Branding” and Why It’s Actually Bullshit

Unmasking personal branding — A potential conformity scar hindering your authentic Self

“To brand” — by its ancient roots — means to burn. Marking livestock with a red-hot iron has been around for centuries. Some suggest the word ‘brand’ comes from Old Norse.

In recent years, especially in digital creation, digital writing, and online influencers the phrase “personal branding” gets vomited out all over the place. However, it has little conn…