The Secret Powers of Reluctance in Creative Work (And Why Its Tension Provides the Sparks We May Need)

Box Cutter Co. Free Issue No. 78

We crave certainty. It’s wired into us—biologically, emotionally, intellectually, societally.

Certainty feels safe, sure, predictable. It gives us structure and a sense of control. We feel “ready,” prepared, good to go.

It’s schooled into most of us. Things are either ✅ or ❌. Certainly.

But certainty rarely creates anything new or innovative.

Then there…