Why “Be Consistent” Is Often Bullshit Advice (And How It Stifles Authenticity)

The Soulpreneur Series Free Issue No. 24

You don’t need to look far to read this oft-spouted mantra: “Be Consistent!” (when it comes to posting and building online).

We hear it everywhere. One of the mantras of the Creator Economy and a supposedly critical tool to success.

• “Post every day”

• “Stick to a schedule”

• “Show up like clockwork”

Know what this sounds like? (A job!)

• What if this ‘be consis…