Words To Please Or Words To Move? (The Hidden Costs of Chasing Virality)

Box Cutter Co. Free Issue No. 72

Words are one of our most powerful tools.

Yet far too many people obsess over the numbers—subscribers, followers, likes.

Many are addicted to chasing metrics, losing touch with the power behind what we create and weave: Words.

Words go beyond simply describing reality. They shape it, twist it, distort it, and sometimes, they might even destroy it.

In this…